A lifestyle brand and media company for modern on-the-go Latinas. Curls & Leisure creates culturally relevant and authentic content reflective of a new generation of Hispanic women. Through partnerships and collaborations in travel, wellness, and lifestyle the brand strives to be her go-to source to stay informed and maintain her well-being with her bustling lifestyle.
This project focused on creating a brand identity for a travel and lifestyle brand geared towards Latina women, ages 19-44. These socially conscious women are progressive thinkers born into a world that is multicultural and blends her cultura with an Americanized way of life. Career-minded and family-oriented, she’s interested in content related to travel, clean skin care, and her culture. The mood board designed included a logo, submarks, and potential fonts.
CATEGORY: Brand Identity
BRAND: Curls & Leisure
DATE: July 2019