Black Girl In Om
Content Strategy & Community EngagementWhat I Did
I developed social media content and community engagement strategies for Black Girl In Om, a digital media company focused on holistic wellness and inner beauty.
The Results
The strategy helped drive significant growth across Black Girl In Om’s social channels.
55.8% increase in Facebook followers
125% increase in Facebook engagement
108.4% increase in Twitter followers
169.7% increase in Twitter engagement
The Approach
I created content aligned with the brand’s visual identity and mission while building relationships with photographers, wellness professionals, and other community voices to expand engagement.